Advertising spend in the UK rose by 3% in the first quarter of 2007 to hit £4.2bn, but only the internet, outdoor and cinema sectors saw year-on-year increases.

The 3% year-on-year rise is the largest first-quarter increase since 2005, according to the Advertising Association's report on UK advertising.

However, the survey, researched and compiled for the AA by the World Advertising Research Centre, also showed that the only media sectors to enjoy annual ad spend increases were internet, outdoor and cinema.

Internet ad spend was up 42% year on year, to £648m; cinema was up 9.9% to £30m; and outdoor advertising was up 7.7% to £237m.

Both TV and radio improved from a poor second half of 2006 to show only small declines at the start of 2007, of 0.8% and 1.8%, to be worth £962m and £127m respectively.

The total press ad sector dropped by 3.3% to £1.589bn. The display market fell by 2.1% to £869m and classified advertising slid by 4.8% to £720m.

National newspaper advertising dropped 1.8% to £492m, while regional newspaper advertising declined 3.8% to £705m.

Advertising across business magazines was the single hardest hit media sector during the first quarter, with an ad spend drop of 6.6%, to £203m. Consumer magazine advertising also fell by 1.4% to £188m.

All figures in the survey exclude expenditure on the production of the advertising and on sponsorship and promotions, but include agency commissions.

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