The ways of the City are often beguiling, but more often bewildering. What, for example, does “random location omnibus” mean? This was in a newspaper report on the Bank of England’s inflation attitudes survey on whether interest rates will go up or down this year.
The Office for National Statistics offers the following: “This robust methodology achieves a level of data quality that cannot be matched by the random location quota-based sampling approaches used by many other omnibus providers.” None the wiser? No, me neither. It adds: “We run the only random-probability based omnibus service in Great Britain.” I’m pleased to hear that but it’s probably something I shouldn’t worry my pretty little head about. Perhaps I’ll just wait for Mark Carney to declaim about interest rates.
Frankly, I’m not sure I’m on very safe ground with digital disruption either, defined as “transformation that is caused by emerging digital technologies and business models”. And having read the words of wisdom of David Holliday, of Gate One, a digital and business transformation consultancy, I suspect you might be a bit befogged also: “The leaders at the business were helped to develop a more targeted innovation strategy and process, which put customer insight and early minimal viable product at the heart of the development and feedback process, while developing a roadmap of breakthrough and disruption innovations.” On that subject, Marcus Hall, principal consultant for DMW Group, offers: “In my experience, an accelerant is needed to prime the transformation journey... passion and clarity are needed to cascade entrepreneurial spirit.”
Don’t you love how so many things are journeys these days, but what with added roadmaps and cascades I’m rather glad I missed the bus for those particular trips.
• Jonathan Bouquet is an Observer columnist