1. Green & Black's

   1. Langholm Capital is majority shareholder

   2. Mars

   3. Kraft

   4. Unilever

2. Innocent

   1. Lloyds Banking Group is majority shareholder

   2. Coca Cola is majority shareholder

   3. Nestlé

   4. PepsiCo

3. Abel & Cole

   1. Wellness Foods

   2. Unilever

   3. Lloyds Banking Group is majority shareholder

   4. Nestlé

4. Copella

   1. Kraft

   2. PepsiCo

   3. Unilever

   4. Wellness Foods

5. Rachel’s Organic

   1. Unilever

   2. PepsiCo

   3. Groupe Lactalis

   4. Kraft

6. Dorset Cereals

   1. Nestlé

   2. Lloyds Banking Group majority shareholder

   3. PepsiCo

   4. Wellness Foods

7. Ben & Jerry’s

   1. Groupe Lactalis

   2. Nestlé

   3. Unilever

   4. Coca Cola majority shareholder

8. Buxton

   1. Mars

   2. Nestlé

   3. PepsiCo

   4. Coca Cola majority shareholder

9. Seeds of Change

   1. Lloyds Banking Group majority shareholder

   2. Wellness Foods

   3. Mars

   4. Langholm Capital majority shareholder

10. Tyrrell’s

    1. Groupe Lactalis

    2. Langholm Capital majority shareholder

    3. Unilever

    4. Mars

Solutions

1:C, 2:B, 3:C, 4:B, 5:C, 6:D, 7:C, 8:B, 9:C, 10:B

Scores

1. 1 and above.

   Not a great result, but most consumers are ignorant of the multinational parent companies behind so-called ethical brands. <a href="http://www.guardian.co.uk/environment/2011/jan/25/consumers-multinationals-ethical-brands"> Read the full article here</a>

2. 4 and above.

   You're in good company. Of the 2,110 Which? members surveyed, between 74% (for Green & Black's) and 96% (for Copella) were unaware of the big names behind 10 popular ethical brands. <a href="http://www.guardian.co.uk/environment/2011/jan/25/consumers-multinationals-ethical-brands"> Read the full article here</a>

3. 7 and above.

   Well done. Three-quarters of the people questioned by Which? believe companies should be clear about ownership on the brand's packaging. <a href="http://www.guardian.co.uk/environment/2011/jan/25/consumers-multinationals-ethical-brands"> Read the full article here</a>