Olympic sponsors, the Telegraph reports, seem to have quashed all competition at the games with brand names removed from everything from loos to food and drink containers. But now the Coca-Colas and Samsungs of the games have got their comeuppance from the great British sense of justice. They've been asked to keep out of Olympic lanes and get the tube like the rest of us. Let's see how many of them actually accede to the request. Monkey's not holding any breath.