Mark Sweney 

ITV enjoys ad revenue surge from Rugby World Cup coverage

Broadcaster reports 8% increase in third quarter with year-on-year figures rising 13% in first nine months to £2.3bn
  
  

New Zealands
Richie McCaw of New Zealand lifts the Webb Ellis Cup after the All Black beat Australia in the Rugby World Cup final. Photograph: Dylan Martinez/Reuters

ITV saw ad revenues surge 8% in the third quarter as viewers and advertisers flocked to the Rugby World Cup putting the broadcaster on track for another year of record profits.

ITV said that for the first nine months of the year, total revenues, including for its online and production arm, were up 13% year on year to £2.3bn.

ITV Studios saw revenues rocket 28% year on year to £782m in the first nine months, largely thanks to the acquisition of The Voice maker Talpa, although within this was solid organic growth of 9% thanks to dramas the division makes, including Aquarius and Poldark.

The broadcaster is also in the final stages of securing a £15m-a-year deal for The Voice, after the BBC pulled out of the running to retain it.

“We’re on track for another year of double digit profit growth as we continue to strengthen ITV in the UK and internationally,” said Adam Crozier, chief executive of ITV.

ITV said the 8% TV ad revenue growth in the third quarter, compared to a full-year expectation of 5% which is ahead of the overall market, was driven by the Rugby World Cup as well as the broadcaster’s daytime schedule and soaps Coronation Street and Emmerdale.

“We are confident of further good growth across ITV for the remainder of this year and into 2016 as we continue to exploit our integrated producer/broadcaster model in the UK and to build a global content business of scale,” said Crozier.

ITV’s TV ad revenue will slow to flat growth in November, rising to 4% in December, meaning the fourth quarter is expected to see 3% growth overall.

The broadcaster said its online, pay and interactive operation saw revenues rise 29% year on year in the first nine months.

 

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